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TEDxMaastricht - Simon Sinek - "First why and then trust"

Published on Apr 6, 2011 2,812,483 views

Simon Sinek (@simonsinek) created a simple model, The Golden Circle, that codifies what makes the most inspiring people and organizations so successful and influential. Beginning as a student in anthropology, Simon Sinek turned his fascination with people into a career of convincing people to do what inspires them. Through his struggle to rediscover his excitement about life and work, he made some profound realizations and began helping his friends and their friends to find their "why" — at first charging just $100, person by person. Never planning to write a book, he penned Start With Why simply as a way to distribute his message. With a bold goal to help build a world in which the vast majority of people go home everyday feeling fulfilled by their work, Sinek is leading a movement to inspire people to do the things that inspire them.

Now Simon takes the next step. After why comes : trust.

What is TEDx?
In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDxMaastricht, where x = independently organized TED event. At our TEDxMaastricht event, TEDTalks video and live speakers will combine to spark deep discussion and connection in a small group. The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are self-organized.

Please take a look at this video that explains what TEDx has become:

About TED
TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California 25 years ago, TED has grown to support those world-changing ideas with multiple initiatives. The annual TED Conference invites the world's leading thinkers and doers to speak for 18 minutes. Their talks are then made available, free, at TED speakers have included Bill Gates, Al Gore, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani,Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and UK Prime Minister Gordon Brown. The annual TED Conference takes place in Long Beach, California, with simulcast in Palm Springs; TEDGlobal is held each year in Oxford, UK. TED's media initiatives include, where new TEDTalks are posted daily, and the Open Translation Project, which provides subtitles and interactive transcripts as well as the ability for any TEDTalk to be translated by volunteers worldwide.

TED has established the annual TED Prize, where exceptional individuals with a wish to change the world are given the opportunity to put their wishes into action; TEDx, which offers individuals or groups a way to host local, self-organized events around the world, and the TEDFellows program, helping world-changing innovators from around the globe to become part of the TED community and, with its help, amplify the impact of their remarkable projects and activities.

  • Brian Kenneth Kondas
    Brian Kenneth Kondas 4 years ago Simon speaks the truth. You can't really have a relationship with anyone over the Internet. Nothing replaces real hand shake between people and face to face conversation.
  • Jenna L
    Jenna L 2 years ago a friend is not somebody you check their status. your network is not on linkedin, a conversation doesn't happen on a blog and you can't have a discussion on twitter...
  • Anthony Sciano
    Anthony Sciano 2 years ago A very powerful message. I particularly like how Simon articulates his ideas and the passion he emanates.
  • Pratham Tibrewal
    Pratham Tibrewal 1 year ago Anthony Sciano precisely!
  • yukari iwamoto
    yukari iwamoto 1 year ago Anthony Sciano f
  • 2stroke4me
    2stroke4me 5 years ago The funny thing is, when i talk to others about such matters, i'm considered oldfashioned. Human interaction, face to face, is free of charge and rewarding or motivating. 
  • Whit
    Whit 1 year ago 2stroke4me agree! My own mother stares at her phone when I try having meaningful conversation and when I tell her that I don’t want to talk to the side of her head and it’s hurtful, she shrugs her shoulders and continues on or makes me feel as if I have now burdened her by the fact that she has set it down for me. Ugh. And she isn’t the only person I’ve said the exact thing to and gotten the exact same reaction. I refuse to spend time with someone who refuses to take the phone from their hands.
  • Nicolas Ganea
    Nicolas Ganea 3 years ago Wow! That's exactly what I feel with the internet! I try to create a connection, but it's not always heard, but face to face I bring out the fun in people and making them smile. I get to know my farmers, bankers, teachers, new in counters.
  • Lorenzo Evora
    Lorenzo Evora 2 years ago Nicolas Ganea .yugjy
  • Nicolas Ganea
    Nicolas Ganea 3 years ago You feel the same ay?
  • Century Traveler
    Century Traveler 3 years ago +Nicolas Ganea I just saw your comment -- Wow! Before I made mine.
  • Mr. SparksZ33
    Mr. SparksZ33 3 years ago 😃✌
  • Vince Fowler
    Vince Fowler 3 years ago Still... one of my favourite TED Talks. Thank you...
  • A. Mitch
    A. Mitch 3 years ago Can you run for president please
    CHOUIKRAT Zahir 4 weeks ago Hahaha...for being president you have to be a cunny liar
  • Christina Louise
    Christina Louise 1 month ago (edited) Great talk! Thanks!!!
  • # Virals
    # Virals 2 months ago You can sure one vote from me...
  • James Ampfer
    James Ampfer 5 months ago @Cheesebtrz libtard
  • 8DeaD7
    8DeaD7 5 months ago As we all now know, most countries politicians are in an old system that is leaded by money. We need to change and make everything work for the people and the planet. We know the governments are very rigged systems. Just do what you can to make a positive change in the world and your sphere. I think we are a young civilization and still learning that wars and selfishness leads to autodestruction. Cooperation is the way. I believe that other civilizations have already passed this stage we are in. It's just evolving @Cheesebtrz
  • Cheesebtrz
    Cheesebtrz 11 months ago Anything is better than what is now
  • sreeranj ps
    sreeranj ps 1 year ago Really, having Simon as president would be way better than it is now...
    FRANCIS MOONKA 2 years ago When stress goes up passion goes down,I love the speech
  • Kent VanderVelden
    Kent VanderVelden 1 year ago A truly wonderful talk. But, isn't a danger with the Internet is that people CAN easily find other who believe what they believe? It used to be that if one had a crazy idea, they were diluted but the community, but now someone with a crazy idea, can easily find others with the same crazy idea with some Internet searches, and they reinforce each other?
  • Utilize The Sun don't waste it
    Utilize The Sun don't waste it 9 months ago Of course the self-reinforcing bubble that the internet has the ability to cause, can be a bad thing. But I have to wonder how many times a community has crushed a "crazy idea" that could have drastically changed the world for the positive. It has generally been my experience that when an intelligent person espouses a factually based idea, they are met with extreme resistance by all who do not share their level of understanding. And on a personal level, the more I learn, the less often I encounter other people who are able to understand what I say at all. Nevermind those people being willing to believe what I say.....