Fails videos

Sasha Strauss | $100,000 of Brand Strategy Advice

Published on Jan 9, 2011 253,077 views

A rich introduction to all things branding- from naming and brand architecture to visual design and brand extension. We'll look at why brands matter, who they matter to, how you can build them into your marketing, advertising and public relations strategies. A great start for professional communicators or those simply interested in brand strategy

Comments
  • MLGV - Make Love Go Viral
    MLGV - Make Love Go Viral 1 month ago Who else is watching in 2019? This guy is amazing
  • Guillermo Otero - G.O.
    Guillermo Otero - G.O. 1 week ago he is honest
  • Kris Hanks
    Kris Hanks 1 week ago I am...
  • Travis Grossman
    Travis Grossman 3 weeks ago I love YT for this kind of discovery
  • Ciro Abdalla
    Ciro Abdalla 3 weeks ago Yeah, me... algorithms brought us together.
  • patrick sibiya
    patrick sibiya 3 weeks ago bruh... this is amazing
  • Sachit Chhabra
    Sachit Chhabra 3 years ago Woaaah!!! His presentation skills are out of this world!
  • Acho Arnold
    Acho Arnold 1 month ago I want to hire this guy!
  • Village Cooking
    Village Cooking 1 month ago fun fact, the simpsons character, Lyle Langley as based on this guy.
  • This Design Life
    This Design Life 1 month ago Agreed
  • The Zac and Jay Show
    The Zac and Jay Show 4 months ago Very very good.
  • Hershey Thompson
    Hershey Thompson 4 years ago This is what branding is all about! This is what every business owner needs to hear.BOOM!
  • Hershey Thompson
    Hershey Thompson 2 years ago couldn't agree with you more!
  • Hershey Thompson
    Hershey Thompson 3 years ago @possiblemedia well obcourse mate, dont know what your point is i think everyone knows that, this is just a presentation to give entrepreneurs more knowledge.
  • Chris-Anthony
    Chris-Anthony 2 years ago Wow..6 years later and this video still packs a punch This really opened my eyes to brands and the stories they've made Definitely adding to a playlist to watch later
  • Marcus Malmberg
    Marcus Malmberg 4 weeks ago did you watch it later?
  • Atlanta718
    Atlanta718 7 months ago DECIDE the #story of who you are and #PROMISE you want to make to the world. Build a #BRAND and don't leave it to chance.
  • Will Vice
    Will Vice 1 year ago This video made me realize i know nothing about brands i don't follow. I don't know anything. I just know my goals and that i might start going live for 2-10 hours of the day.
  • Jaqen H'ghar
    Jaqen H'ghar 5 years ago For the first time, I blurted the words, WOW. After watching a talk someone had given.
  • R
    R 4 months ago ... that's sad.
  • theory816
    theory816 10 months ago Its not that good.
  • Jarod Billingslea
    Jarod Billingslea 3 years ago i'm going to start following this guy now.
  • Super HumanTV
    Super HumanTV 1 month ago moral of the story: default branding vs deliberate branding Facts tell stories sell
  • Ava Carmichael
    Ava Carmichael 1 month ago YEP! Excellent take on the power of branding! 💯
  • MAX Conversion
    MAX Conversion 3 weeks ago 2019 and this video still is extremely valuable! Great presentation!
  • John Newell
    John Newell 2 months ago Being a cast member, 22 years ago, is still one of the best jobs I had. You get a great experience because they are happy.
  • Zorc
    Zorc 2 months ago not sure I learned anything, more like a rally speech than actual advice.
  • Madu ~ The Mechanic
    Madu ~ The Mechanic 2 months ago His Message is very Clear. Tell Your story and make it stand out and over time, it sticks in the mind and no one would care about the details anymore.
  • Slava
    Slava 2 months ago This is a very educated and perfected speech of someone who has been in corporate branding for years. This is a speech from someone who can sell his branding service in 30 seconds to a Fortune 500 CEO. But, it is also a speech of someone who has never built a real brand himself, other than exceptionally imitating the ripples and behavior of successful brands. The full 15 minute talk includes only the observable, brilliant things around the brand. Not a single sentence touches the core of the brand. Talking about the ripples that a brand creates and it's benefits is still valuable though. Still upvoted.
  • This Design Life
    This Design Life 1 month ago Slava true. Also the apple analogy doesn’t work any more for him or Simon Sinek
  • innerrevolution1
    innerrevolution1 5 months ago never wanted Nike. ethically bankrupt. I am glad I am not taken in by their manipulative agenda or other brands like them unless I absolutely need it for work
  • Ronnie Cook
    Ronnie Cook 4 years ago this is amazing!! opened my eyes... thank you sir!
  • Chanel Mahone
    Chanel Mahone 2 years ago I love this guy
  • David Ams
    David Ams 2 years ago Wow, this guy is a great speaker
  • 20-One
    20-One 4 years ago this guy was kind of wack at some points. i'm just sitting there like wtf but mostly good points
  • Kafele Boothe
    Kafele Boothe 4 years ago @20-One yep
  • Alcides Meneses
    Alcides Meneses 5 years ago ABSOLUTELY PERFECT.